With over 50 years of history, PHYTO has been the go-to brand for many customers who faces hair loss. 
With our years of expertise in this field, we can say that the 2 most common hair loss we see over the years is -
Reactive Alopecia & Androgenetic Alopecia. This article will focus on reactive alopecia.
All About Women Hair Loss
Reactive Alopecia
Telogen Effluvium
is actually women hair loss, which is also known as Telogen effluvium.
is a form of temporary hair loss that usually happens after stress, 
a shock, or a traumatic event. Hair Loss occurs about 3 months after the stressful event and it occurs on the top of the scalp. It affects 
mainly women and lasts about 6 - 12 months.
Associated with the telogen phase. Normally, 5 – 10% of a person’s 
hair is in the telogen phase at any one time. Find out more on the hair anatomy here.
With telogen effluvium, the anagen phase slows down, meaning that fewer hairs enter the next two stages. It means that your hair is growing at a much slower rate. At the same time, 30% of your hair follicles have moved into the telogen phase, due to the “shock” your body went through. This also means that you will start hair loss. 
The good news is reactive alopecia will stabilise in 6 – 12 months, but the bad news is that there is no guarantee that your hair be the same again as it was. Even though the hair loss has stopped, you may not have the same volume and density as you did in the past. A lot of us do not which is why using the right products during this period is important. PHYTO has curated a program specially to target reactive alopecia and it has been one of our best-selling program since!
What are some of the causes? 
Sudden weight loss can cause hair loss. Having a prolonged poor diet which does not have key nutrients Protein, Vitamin Bs, Iron & Zinc will affect the quality and quantity of hair. 

Prolonged periods of severe stress can result in telogen effluvium. Hair loss typically occurs about 
3 months after the stressful event. 

Pregnancy and Post childbirth. During pregnancy, more hair is in the growth phase for longer. When we give birth, our body goes into shock and our hormone level drops drastically, when you baby is 3 – 4 months old, you will notice a significant amount of hair falling.Menopause is also another way our hormones wreak havoc in our system.
What are some of the causes?
• If you just had surgery or you have an  
   underlying health conditions  
   affecting your thyroid gland or autoimmune 
• Certain drugs and medications can cause         hair loss as a side effect. 
• Over styling can damaged and break hair          and damage your scalp. 
• You bleached too much and too often,  
   causing clumps of hair to fall off.