With over 50 years of history, PHYTO has been the go-to brand for many customers who face hair loss. There are two kinds: Reactive Alopecia & Androgenetic Alopecia. This article will focus on the first one. 

Reactive alopecia is actually women’s hair loss, which is also known as Telogen Effluvium. “Telogen” refers to the phase wherein your hair is resting and getting ready to shed. 

Telogen Effluvium is a form of temporary hair loss that usually happens after extreme stress, shock, or  a trauma. It usually starts about 3 months after the said event and it occurs on the top of the scalp. It affects mainly women and lasts about 6 - 12 months.

With Telogen Effluvium, the anagen phase ( or the occurrence of new hair )  slows down, meaning you are not producing enough to replace the strands lost.  

What are some of the causes?


  1. Sudden weight loss can cause hair loss. Having a prolonged poor diet which does not have key nutrients Protein, Vitamin Bs, Iron & Zinc will affect the quality and quantity of hair.

  2. Prolonged periods of severe stress can result in telogen effluvium. Hair loss typically occurs about 3 months after the stressful event.

  3. Pregnancy and Post childbirth. During pregnancy, more hair is in the growth phase for a longer period of time. When we give birth, our body goes into shock and our hormone levels drop drastically, which is highly evident in the high rate of falling hair when babies are 3 to 4 months old. 

  4. Menopause is  another way our hormones wreak havoc in our system.

The good news is reactive alopecia will stabilise in 6 – 12 months, but the bad news is that there is no guarantee that your hair will be the same again. Even though the hair loss has stopped, you may not have the same volume and density as you did in the past.. PHYTO has curated a program specially to target reactive alopecia and it has been one of our best-selling program since!

Here are some other causes of reactive alopecia.

  • If you just had surgery or you have an underlying health conditions affecting your thyroid gland or autoimmune

  • Certain drugs and medications can cause hair loss as a side effect.

  • Over styling can damaged and break hair and damage your scalp.

  • You bleached too much and too often, causing clumps of hair to fall off.